Auction Edge Expands Leadership with Industry Proven Innovator, Julie Warpool

SEATTLE, WA — October 20, 2017 —

Auction Edge is pleased to announce the addition of a new role and key member of the leadership team, Julie Warpool. Julie joins the Edge leadership team as Senior Vice-President of Auction Systems. In this role, Julie will help develop and drive the strategy of continued enhancement and evolution of Edge auction systems. She will be an integral member of the Auction Edge leadership team as we expand the product and service offering to our auctions and the industry.

Screen Shot 2017-10-23 at 5.00.11 PM.png

“Julie has a proven history of innovation, but as importantly, execution in our industry. Julie’s skillset, mindset, and experience align perfectly with our mission to modernize and deliver the solutions our customers need,” added Dan Diedrich. “Moreover, Julie will assist us in the evolution of all Edge products to help keep auctions relevant, resilient and on the leading edge for years to come.”

Over the course of her 25 year automotive remarketing career, including the last 17 with Manheim/Cox Automotive, Julie’s roles have included senior director of vehicle solutions, operational excellence, product strategy, and technology. Warpool is an inventor, with several patents for live-bid event online auction platforms, vehicle inspection/damage estimation and digital imaging systems. Julie began her auction career in 1992 with ADT Automotive, a 28 auction chain. acquired by Manheim in 2000. She is recognized as an architect of enterprise-wide technological and operational solutions focused on modernizing legacy systems, standardizing operational processes and innovating digital products and services.

“It’s so exciting to become part of Auction Edge and help carry out the vision of evolving the universe for independent auctions,” Warpool commented. When asked, Why Auction Edge?, Julie added, “There are a few things that attracted me to Edge. The first, is the opportunity to give back to an industry that I’ve grown up in and unleash a common vision that the Edge team’s share. Second, is the culture and the people. The folks I’ve met are excited to come to work every day and there is a buzz about what can be accomplished. It’s wonderful to see inspirational teams who give their all and think beyond the possible.”


Auction Edge is the premier remarketing technology provider to independent auto auctions across the United States. Over 240 independently owned auctions managing over 4 million vehicles each year, utilize the Auction Edge platforms and marketplaces to operate efficiently, dominate locally, expand their reach globally and compete nationally. Founded in partnership and built for independent auctions, the fully integrated and innovative Auction Edge platforms include EDGE ASI, EDGE AuctionOS, EDGE Pipeline, EDGE Lookout, EDGE Simulcast, EDGE Multi-List and EDGE Analytics. Together, the Auction Edge products deliver an unparalleled competitive advantage to independent auctions across the remarketing industry. Auction EDGE is headquartered in Seattle, WA. For more information visit

For more information on this release, contact Dan Diedrich 206-858-4800.