EDGE Today Newsletter

It's All About YOU! - EDGE Today, July 2018

EDGE Today is the monthly newsletter from Auction Edge to you- our customers and the industry.

In this edition of EDGE Today, you will find articles that illustrate how our customer centered approach is producing wins where the rubber meets the road-innovation and growth.  To keep you in the driver’s seat, I am pleased to announce a very important stakeholder survey; The Auction Edge Owners Survey.

The Owners Survey about Auction of Tomorrow

There is so much talk about the relevance of auctions in the years to come.  Our Owners Survey asks the hard questions and gives auction leadership a voice and vote in our AE offering to meet growing competitive threats. Please click below to weigh in on the independent auction needs to lead and thrive in the future.  

As we charge into the back half of 2018, I urge you to take this time to fully participate in this partner study as we craft your competitive set of tomorrow.

--Dan Diedrich, CEO, Auction Edge

Customer Experience on the Rise…

Back on June 1, Auction Edge released our new and improved Customer Experience survey.  In as little as 6 weeks, your amazing feedback has helped Edge pivot to meet and stay ahead of your ongoing needs.  Your insight helped us craft a new and greatly enhanced new-hire onboarding process for our Support Team and pointed out greater areas of opportunity for on-the-job cross-training.  These suggestions, and more, are proving to be real game changers!

Here are a few highlights of how your feedback is helping us meet our goal of providing a better Customer Experience...

  • 80% of tickets resolved and closed within first contact

  • 98% of tickets resolved by CSR's were resolved within target time frame

From Customer Feedback to Features...

As Dan mentioned, the Forums are an awesome way for you to help steer the future of Edge products.  Based on your feedback and participation, here are a few of the suggestions that have been recommended and voted on by you and your peers for EDGE Pipeline;

Examples of ideas have been recently implemented on EDGE PIPELINE because of the Online forums:


We are starting to make traction on our AMS (EDGE ASI and EDGE AuctionOS) feature requests, but could use your help making our systems even better!  Share your ideas in the AMS Forums!

One suggestion is currently in progress:

Auction Edge Welcomes

Carriage Trade Public Auto Auction

Founded in 1969, Carriage Trade Auto Auction is a family owned and operated auction with just over 40 years in business.  We asked GM, Brian McNally to comment on his new partnership with EDGE. “Carriage Trade Public Auto Auction selected Auction Edge because we believe it offers the most complete package for any auction.  We were looking for a company to provide us with an auction operating system, simulcast, and website services, and Auction Edge checks all the boxes. The added benefit of having access to Auction Pipeline and the extra exposure we will get from the many dealers who don’t know of Carriage Trade was also a huge factor in the final decision to go with Edge.  We look forward to a long relationship.” --Brian McNally, Carriage Trade

Dealers Auto Auction Group (DAAG)

“At DAAG, we are all about the long game.  As we added new locations to our auction network, we took the time and performed extensive market research.  We even conducted test trials of other operating systems, and found Auction Edge's overall technology suite was superior. As an independent auction owner, in order to remain competitive and relevant, we believe that our capital investments in technology with Auction Edge will secure our success in the future against the major chains.”--Dave Andrews, Dealers Auto Auction Group

166 Auto Auction

"166 Auto Auction was founded in 1949.  In our nearly 70 years, we have proudly embraced the changing needs of dealers, auto makers, fleet, rental, bank, insurance and government sellers who have placed their trust in us to make the most of their vehicles.  We have been there through major industry shifts and know the important role partners play in managing those shifts. We chose Auction Edge because they have real skin in our game-continued growth and success for the coming decades of auctions."--Mike Bradley, General Manager, 166 Auto Auction.
“On behalf of the entire Edge team, we are thrilled to welcome these great auctions to the family!”--Dan Diedrich, CEO, Auction Edge