Holman Collaborates with Auction Edge to Enhance Reach…
FOR IMMEDIATE RELEASE:
Holman Collaborates with Auction Edge to Enhance Reach, Streamline Operations of its Innovative Equipment Direct Platform
FRANKLIN, TN – September 23, 2025 – Auction Edge, the leading provider of wholesale automotive technology, and Holman, a global automotive services leader, today announced a new collaboration that is poised to optimize Holman’s innovative EquipmentDirect auction platform.
Part of Holman’s extensive array of Remarketing Solutions, the company’s EquipmentDirect auction platform specializes in the resale of vehicles and commercial equipment such as trailers, forklifts, and heavy-duty construction units as well as other industrial assets, connecting potential buyers with high-quality, well-maintained units from Holman’s managed inventory. Holman’s EquipmentDirect platform will now leverage Auction Edge's full suite of auction management and digital marketplace technologies to further enhance its wholesale equipment remarketing process.
Dan Diedrich, CEO of Auction Edge, said, "We are thrilled to welcome Holman’s EquipmentDirect to our leading-edge platform. Our mission is to provide the best technology and opportunities so our partners can optimize their remarketing operations."
Holman will leverage Auction Edge's EDGE ASI auction management system to manage its inventory, CR Simplified as a digital inventory hub, EDGE Pipeline for remarketing and merchandising, and EDGE.Auction, Auction Edge's digital auction platform, to list and sell its inventory. A key component of this collaboration is the custom integrations that Auction Edge developed to work seamlessly with Holman’s backend systems, which streamline workflows and improve data accuracy. This integration delivers a seamless online experience for buyers and gives Holman a powerful tool for remarketing assets as efficiently as possible. The collaboration also integrates Holman directly into the Auction Edge network of more than 200 auctions with over 35,000 unique dealer visits a week to Edge Pipeline.
"We are excited to work with Auction Edge to utilize their robust technology solutions and extensive network," said Holly Vollant, Manager North American Remarketing at Holman. "This collaboration allows us to reach a broader audience of qualified buyers and streamline our wholesale operations, ultimately helping our customers maximize the resale value of their commercial vehicles and equipment while also minimizing time to sell."
By leveraging the Auction Edge network, Holman makes it easier to source inventory and partner with physical auctions to reach a wide range of prospective buyers. The new collaboration underscores both companies' commitment to leveraging technology to drive innovation and efficiency in the automotive and equipment remarketing industries.
About Auction Edge
Auction Edge is a leading provider of technology solutions for the remarketing industry. Its products including EDGE ASI, EDGE Pipeline, CR Simplified, EDGE AOS, EDGE Spark and EDGE.Auction are designed to enhance the efficiency, transparency, and profitability of remarketing operations. www.auctionedge.com
About Holman
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began 100 years ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 10,000 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive services including industry-leading fleet management and leasing; commercial vehicle equipment manufacturing; powertrain distribution and logistics services; commercial and personal insurance and risk management; venture capital funding; and automotive retail sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What’s Right. For additional information, please visit Holman.com and connect with Holman on LinkedIn, Instagram, and Facebook.
Media Contact:
Auction Edge
Jennifer Goldstein
newsletter@auctionedge.com
Holman
Abby Miller
Abigail.Miller@Holman.com
Michael Cianfrone
Michael.Cianfrone@Holman.com
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