Your Auction’s Brand. EDGE-powered.

EDGE Lookout harnesses your auction’s distinctive brand and connects it with the online marketplace through the power of EDGE Pipeline.

EDGE Lookout sites are built using two important features: 

  1. Your website is powered by Squarespace, a platform that allows you to easily make changes and updates without the need for a support ticket.

  2. Your Dealer Tools are powered by Auction Edge to give customers access to:

  • run lists

  • buy-it-now lists

  • post-sale reports

  • watch lists

and more, all managed through Edge Admin and integrated with your EDGE AMS.

Branded Websites with Squarespace

  • Choose one of our hand-designed templates and up to five additional pages.

  • Include widgets that integrate with Edge Admin to display your upcoming events or Featured Vehicles.

  • Let us set up your site, handle the branding, and add basic contact information.

  • Make it your own. Auctions can add content, create additional pages, insert videos or images, and much more with the easy-to-use interface provided by Squarespace.

Dealer Tools

Dealer Tools gives your customers a branded online destination to browse vehicles, view reports, explore upcoming events, and more.

Powered by Auction Edge and fully integrated with EDGE Admin, EDGE ASI, and EDGE AuctionOS, your Dealer Tools provides the power of an online marketplace that’s distinctly yours.

Dealer Tools features include: 

  • Log in using their EDGE Pipeline account.

  • Filterable Pre-Sale Search

  • Run Lists/Pre-Sale Listings

  • Online Sales

  • Market Report  

  • Buy Now Lists

  • Post-Sale Results

  • No-Sale Listings

  • Title Absent 

  • My Inventory

  • Sold Vehicles

  • Purchased Vehicles

  • My Watch List

  • Account Setup

  • Events

  • Password-protected CMS (content management system) pages. *

* Available on request. 

Features

  • Responsive websites and Dealer Tools are mobile-friendly.

  • Make changes to your core site at any time and take them live immediately.

  • Leverage the power of Squarespace’s SEO and marketing tools, including analytics, pop-ups, banners, and more.

  • Pull information live from EDGE admin to display Featured Vehicles and upcoming events on your site.
Get Started Today